A start-up fashion brand
Launching under the brand G.R.I Ghet2Rock International, it was born out of love and passion for fashion as well as the Caribbean Islands and Africa. G.R.I was created by Orlando Penny which came about from designing pictures from scratch and using technology to bring them to life. Building a business and future for himself and family came after that when he noticed a ‘hole in the market’, in terms of colour meaning and content with a story behind it. Being from St Kitts & Nevis the images and works will be on forefront in creating and designing images for 'US' with the initial inspiration from the Islands and colours.
Connections are made through our Instagram, Facebook, and other social media platforms. Our products and images is to bring about the feel of the Caribbean & Africa with the designs produced my scratch and developed that resonates with the feel of the Caribbean and Africa and the colours of representation.
As a start-up brand in this era of digital content, we plan to identify our foot in the market and take a stamp on it. With our unique and chosen designs our goal is to reach worldwide audiences. As well as standard t shirt selling, we aim to venture in other types of clothing and ‘get a hold’ of the tourism industry as we can cater and create designs for promotional purposes. We are a unique brand in terms of designs and images. We believe our content strategy should and will serve a purpose. We are passionate about our designs and the quality control in which our products and materials are made. We are passionate about what we do, what we are planning to do and what we hope to achieve in the near future. We believe in taking our time, to make sure our products are produced to a high standard and take small steps towards a larger goal.
We don’t want to produce the same ‘norm’ value to our customers, but rather go above and beyond in terms of quality and customer service. This sits on the same scale as being authentic and honest. We are working towards in being a creditable brand/company, in which our audience grows with us. We are creating content that we value and hope resonates with our customer base.
G.R.I plans to build using online platforms which the world has changed to. We plan to attract our customers using these platforms, in which we have already started and plan to retain this over a long period of time.
G.R.I brand draws from the feel of the Caribbean especially from the strength of its waters, colours and islands, the creativity of Orlando Penny, the inspiration of his home town and the skills in creating such designs brings our brand to the forefront for images of representation. We aim to be the brand internationally known for its designs and quality. We are committed to creating beautiful designs for all race and size. G.R.I brand aims to serve a purpose for our audience and establish ourselves as a trustworthy and credible brand.
Lastly we want our brand to speak for itself and leave an everlasting impression on our audience. The strength and passion of the brand comes from the love we place into it.